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Privacy Policy

Mellow.Store Limited (“Mellow”, “we”, “us” or “our”) is committed to protecting the privacy and security of your personal information.

What is the Purpose of this Policy?

This Privacy Policy (together with our Website Terms of Use) describes how we collect and use personal information about you in accordance with the General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and any other national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK (“Data Protection Legislation”).

Please read the following carefully to understand our practices regarding how we handle personal information we collect from you or that you provide to us or which we otherwise learn about you from our relationships with you as a customer, supplier and/or your use of our Website.

Nothing in this Privacy Policy prejudices any rights that you may have in relation to your personal information under Data Protection Legislation.

Who are We?

Mellow is the owner and operator of the website at (“Website”). We are registered in the United Kingdom under company number 11996732 and our registered office is at 52 First Floor, High Street, Mold, United Kingdom CH7 1BH.

Our contact details are:

Address:, 201 Borough High Street, London SE1 1JA.

Email: [email protected].

Tel: +44 (0) 20 3983 5722.

For the purpose of the Data Protection Legislation, we are the “data controller”. This means that we are responsible for deciding how we hold and use personal information about you. We are required under the Data Protection Legislation to notify you of the information contained in this Privacy Policy.

How We Collect Your Personal Information

[We obtain information about you when you use our Website or otherwise, for example:

  1. when you create an account;
  2. subscribe for offers and news;
  3. when you contact us using the Website or via any other method, including post, email or telephone.

If you contact us, we will keep a record of that correspondence; and details of your visits to our Website including, but not limited to, time, traffic data, communication data, location data, your IP address and your browser type and operating system.

We may also collect and aggregate information about your computer for system administration and website analytics. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.]


We may obtain information about your general internet usage by placing certain bits of information called "cookies" in your web browser software or the hard drive of your computer. Cookies are sent back only to the website that placed them when a visitor returns to that site.

Cookies help us to:

Some of the cookies we use are essential for our Website to operate.

It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our Website. For detailed information on the cookies we use and the purposes for which we use them please see our Cookie Policy.

Please see our Cookie Policy for details of how we use cookies on the Website.

The Information We Hold About You

The personal information we collect might include:

  1. [Identity Data (includes first name, last name, username or similar identifier, marital status, title, date of birth and gender).
  2. Contact Data (includes billing address, delivery address, email address and telephone numbers).
  3. Financial Data includes (includes bank account, payment card details, and credit history).
  4. Transaction Data (includes details about payments to and from you and other details of products and services you have purchased from or through us).
  5. Technical Data (includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on devices used to access the Website).
  6. Profile Data (includes username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses).
  7. Usage Data (includes information about how you use the Website and our Services).]

The Ways We Use Your Information

The Purposes for which we will use your personal information

We will use your information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where it is necessary: (i) to supply services requested by or for you; (ii) for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract; (iii) for compliance with a legal obligation to which we are a subject; (iv) to pursue our legitimate interests; or (v) where you have given us your express consent.

We may use your information in order to:

  1. [carry out our obligations arising from any agreements entered into between you and us;
  2. notify you about changes to our services;
  3. screen orders for potential risks or fraudulent activity;
  4. provide you with information or advertising relating to our products or services where you have consented to receive such information;
  5. to improve or optimise our website (for example by generating analytics about how users browse and interact with the website);
  6. for our internal business record keeping, tax, accounting and audit purposes; and
  7. in connection with legal and regulatory matters that we need to deal with.]

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances (for example when we collect statistical data about our users' browsing actions and patterns) we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

If you fail to provide certain information when requested, we may not be able to perform any contract we have entered into with you, or we may be prevented from complying with our legal obligations.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Lawful Basis for Use of Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data on one of the following lawful bases:

  1. Where we need to perform the contract we are about to enter into or have entered into with you.
  2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  3. Where we need to comply with a legal or regulatory obligation.

Third Parties

Why might we share your personal information with third parties?

We will share your personal information with third parties where required by law, where it is necessary to administer our relationship with you or where we have another legitimate interest in doing so.

Which third-party service providers process my personal information?

Where permitted by the provisions of applicable law, we may share such information from time to time with any agent, contractor, supplier, vendor, or third party service providers who provide administration, logistics or other services to us which are relevant to the services which we provide to you or who otherwise assist us in conducting our business.

All our third party service providers are required to take appropriate security measures to protect your personal information. We do not allow our third party service providers to use your personal data for their own purposes. We only permit them to process your personal data for our specified purposes and in accordance with our instructions, which are all as described in this Privacy Policy.

What about other third parties?

We may share your personal information with other third parties, for example in the context of a possible sale, restructuring or financing of or investment in our company or any of our businesses. In this event we will take appropriate measures to ensure that the security of your personal data continues to be ensured with this Privacy Policy and Data Protection Legislation. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this Privacy Policy.

We may also need to share your personal information with a regulator or to otherwise comply with the law. We may disclose your personal information in order to enforce or apply our Website Terms of Use and other agreements with you or to protect our rights or property or those of our customers or others.

Transferring information outside of the EEA

We will not transfer the personal information we collect about you outside of the European Economic Area and accordingly your information will also be protected by the Data Protection Legislation.


We have appropriate security measures in place to protect against the accidental loss, misuse, access and/or alteration of the information you provide. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

Rights of Access, Correction, Erasure, and Restriction

Your duty to inform us of changes

It is important that the personal information we hold about you is accurate and current. Please keep us informed of any changes to your personal information of which we need to be made aware.

Your rights in connection with personal information

Under certain circumstances, by law you have the right to:

If you want to exercise any of the above rights, please contact us using the contact details in the ‘Who Are We?’ section of this Privacy Policy.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if any request made by you is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Right to Withdraw Consent

In those circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing.

You can exercise this option at any time by contacting us using the contact details in the ‘Who Are We?’ section of this Privacy Policy. Once we have received your notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes for which you originally agreed, unless we have another legitimate basis for doing so in law.

Questions and Complaints Regarding this Policy

Should you have any questions regarding this Privacy Policy, you can contact us using the contact details in the ‘Who Are We?’ section of this Privacy Policy.

You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Our contact details are:

Address:, 201 Borough High Street, London SE1 1JA.

Email: [email protected].

Tel: +44 (0) 20 3983 5722.